The brand's history began in 2003 when the result of market research, which included studies of fabrics and numerous consultations with dermatologists, revealed in Brazil the lack of a company that produced clothes with solar protection that would reduce the harmful effects of ultraviolet radiation.
Since then, UV.LINE has maintained its position as the national leader in this segment, offering the market the most advanced textile technology and the best world fashion trends.
The brand is present in the market through its own stores, franchise network, e-commerce and outlets, in addition to more than 700 multibrand points of sale in Brazil, and growing number of points of sale abroad.
Steps to open a franchise:
STEP 1: MARKET ANALYSIS AND NEGOTIATION
Identification and negotiation of the commercial point, analysis and approval of the region.
STEP 2: SUPPORT OF THE FRANCHISE OPENING
Analysis of architecture and design, and monitoring the construction of the point of sale.
STEP 3: TRAINING AND TRMENTORING
Initial training on business operation for the franchisee and his team.
STEP 4: SHOWROOM
Collection launch event with support in purchases planning.
STEP 5: BACK OFFICE
Daily support of trained and qualified teams in the areas of IT, commerce, administration and finance.
STEP 6: FIELD CONSULTING
Team of trained supervisors who visit franchised units periodically, providing support and training.
STEP 7: CONTINUOUS TRAINING
Product, sales and marketing training with each collection launch.
STEP 8: COMMUNICATION AND MARKETING
Network communication performed in an integrated manner, following the brand's concepts. The communication channels with each collection launch are: social networks, website, e-mail marketing, dermatology events, paid and printed media. Marketing also offers support to carry out local actions and partnerships.
STEP 9: VISUAL MERCHANDISING
Together with a Visual Merchandising professional, Marketing develops all the material for store window and interior exposition, following the retail promotional calendar. Visual Merchandising offers support for team training in the area of store maintenance and commercial organization according to the brand guidelines.